4 Most Important Reasons You Should be Podcasting

Scaling a business is challenging work in any field, particularly with the consistent change in new market entries and customer needs. Working to remain on top is not the easiest job, yet thankfully with everything else changing so quickly, it’s possible to count on the truth that there’ll consistently be new tools created to use that will make your life a lot easier.

Among those incredible tools is podcasting. Back in 2004, the first podcast was created, yet did not gain popularity until a couple of years ago and now the podcast’s popularity is still exploding on a daily basis. According to the New York Times, over half of the people in America have listened to one podcast, and 1 out of 3 people listen to at least one each month.

Starting up your own podcast is going to take effort; however, it will not break the bank. To provide more insight, here are 4 of the most important reasons you should be podcasting:

Increases traffic to your website

As you are growing a business, one strategy to drive traffic to your website will be to use social media platforms to draw fresh eyes onto your product or business. Why not add podcasting to this list of drivers, too? Having your own podcast allows you to create a deeper connection with people, and fosters real relationships with your prospective customers, who are going to trust your recommendations and referrals to check out resources or products on your site.

Not just will the audience have more of a reason to head to your site, they eventually will also purchase from you just because they trust you. When the podcast takes off and builds a loyal audience you will become the top authority on everything to do with your subject. Listeners are going to visit your site to receive more knowledge about the business and if you write a blog, even your blog is going to attract more readership. They’ll know you as their trusted industry source and will probably be converted to paying customers, too.

Related reading: Want to Have a Successful Podcast? Follow these 4 tips.

Inexpensive Marketing

You’re in control of your podcast, so the channel is yours to do with as you please. As you expand your audience, more ears are going to hear your content and more listeners are going to be prepared to receive your promotions. Releasing advertisement after advertisement may become very expensive, particularly if you want to receive a large response back. When it pertains to podcasting, you don’t have to spend a lot of money to get your advertisements directly to people’s laptops or phones because podcasting is about giving content right to your client’s preferred listening space.

Therefore, rather than spending a countless marketing budget on social media advertisements, invest in expanding your podcast and utilize it as a business marketing platform. Do not lose sight of your core content — giving your audience value, drawing them back. However, do not miss the chance to promote your services or product to your loyal following either. Especially not if expanding your business was your primary reason you began the podcast in the first place!

New Options to Invest

Podcasting may be one other excellent income source if you begin to monetize it properly. But remember that not all podcasters monetize simply because they do not need it — however, it’s possible! As your podcast grows, it’s possible to begin to seek out sponsors or ask listeners for donations in order to support your podcast. There are several ways to turn a podcast into a successful stream of business revenue, which is always fantastic to see an investment paying off.

Besides providing new sales and leads, your show also can give you opportunities to develop new sponsorships and partnerships. An increasing number of companies are beginning to partner with podcasters by sponsoring goods for them to sell, which provides them free marketing. Therefore, build your podcast reputation and audience, and look for partners who can help expand your business.

Reaches a Bigger Audience

As an owner of a business, expanding your base of customers will always be something you’re working towards. Having the ability to market to a bigger audience is among the best benefits of building a podcasting platform that is successful. You’ll be able to connect to a bigger audience, which includes prospective customers.

When you make use of podcast directories such as Stitcher, Google Podcasts, or Apple Podcasts, your podcast is going to be available to a massive audience base. As podcast directory categories and searchability improve, it’ll also act as the ideal search engine for anyone browsing a podcast on your subject. Remember to add the podcast to your main site, which includes blog posts or show notes to boost discoverability.

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