Benefits of Writing Podcast Show Notes
Podcast episode show notes assist in reinforcing a show’s message by complementing the audio content using articles and imagery, which creates a detailed glimpse at a subject that may be consumed visually and audibly. Below I list their main benefits:
Podcast show notes make it simple for listeners to learn more
While researching a topic or guest, you probably referenced and found some relevant videos, articles, or other podcasts inside the episode. Offering the links to these resources inside the show notes is the simplest method of helping listeners access those details later on.
Within every episode, offer the URL to the podcast show notes for a single central location to each extra resource. Here’s the best part: you already have all of the links on-hand from your research; therefore, aggregating them inside your show notes won’t require a lot of extra work. The members of your audience will appreciate all of the extra effort in order for them to find everything in a single place instead of attempting to recall every site that was mentioned.
Cross-promote back catalog for more listens
Also, show notes provide the chance to re-promote older shows. The majority of podcasts center around a certain subject; therefore, referencing previously published shows will eventually happen. Offering a link to past content assists in both new and current listeners consuming your back catalog, which likely creates more loyal members of the audience.
Persuades casual followers to tune in
A lot of hosts produce podcasts that complement other business goals. Their site has content outside of strictly episodes in order for users to land on the website for purposes outside of listening to the podcast.
To persuade casual listeners to tune in to your most recent shows, utilize show notes that highlight key takeaways and why that episode shouldn’t be missed. Some folks need a bit of extra convincing to push play and podcast show notes are the ideal opportunity to get casual listeners there.
Appeal to more subscribers using centralized calls-to-action
Throughout a podcast’s lifetime, there are several actions podcast hosts want the audience to take. For example, become a Patreon member, sign up for a newsletter, purchase tickets to a live show, leave a review, or subscribe.
Just like including external resource links in a single place, including a call-to-action section inside show notes ensures that listeners do not have to recall several URLs to take the following step. Now all you need to do is direct listeners to your podcast show notes page and they easily can navigate to your page on Patreon.
Appeal to new listeners using search engine optimization best practices
If you utilize timestamps in podcast show notes, your listeners receive the capability of skipping around the podcast like they might an article. They’re able to hop directly to the parts which interest them.
SEO, or search engine optimization, is how the search engine Google understands what a website page is about. Once the search engine bots crawl a site, they need images, words, and links that determine how a page relates to the user’s search query.
For each Snack-Sized Sales episode, we create in-depth posts that highlight key takeaways. Using SEO best practices and target keywords, 33 percent of the pageviews produced from those blog posts derive from natural Google searches. This means we presented Snack-sized Sales users who previously did not know the podcast existed just by creating in-depth show notes. We increased our downloads for certain episodes and hopefully acquired new loyal listeners.
Today is Wealth Wednesday on my Snack-sized Sales podcast, where my feature guest is Michelle McNabb. In this episode, Michelle Nicole McNabb of Emenee Marketing ’n’ Events shares actionable strategies on transitioning revenue-driven events and sponsorship opportunities into effective virtual and hybrid return on investment.
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