Why is Self-Assessment an Ongoing Process for Sales Leaders?

Wesleyne Greer
3 min readNov 18, 2020

A culture of ongoing improvement requires that you consistently assess yourself, as well as your leadership capabilities. How might you improve without understanding where you presently stand?

Self-awareness is at the core of self-assessment; however, it also is its result. Self-aware sales leaders have a keen emotional intelligence. Sales leaders have an undistorted and clear view of their strengths and weaknesses, and they understand how they come across as sales leaders from the viewpoint of their coworkers and reports.

To understand the importance of ongoing self-assessment, you must be self-aware. If you steadily assess your sales leadership effectiveness, you develop self-awareness. They go hand-in-hand.

Successful sales leaders are good at self-assessment

How does continuous self-assessment and self-awareness develop your sales leadership abilities? How is it possible to effectively and honestly assess yourself?

Self-aware sales leaders reap several benefits:

· They deal with stress better

· They increase their emotional intelligence

· They’ll communicate better and therefore build more meaningful relationships with colleagues

· They’ll improve their effectiveness

Your self-assessment must be honest. You can’t permit your ego to distort it.

· Do a self-assessment

· Try and objectively observe yourself. Intelligent sales leadership requires crucial self-observation.

· Facilitate honest dialogue and feedback.

· Listen well and listen more.

· Admit your mistakes and then make amends.

Self-assessment Questionnaires

From the viewpoint of self-assessment, recording yourself on a video then viewing your recording with a keen eye is similar to sports teams viewing videos of their rivals so they can identify their strengths/weaknesses.

Don’t be frightened of confronting the person in the mirror.

That way, you get an understanding of how you actually carry yourself as a sales leader, from an outside point of view, that of the folks with whom you work.

Such as exercise also can assist you in overcoming your vulnerabilities and fears that stem from putting yourself at the center of attention.

Facilitating honest dialogue and feedback

It’s always possible to ask your reports and coworkers to rate your sales leadership abilities. That way, it’s possible to secure their direct insight. However, you can obtain this type of feedback on a daily basis by asking them how they view you as a sales leader.

What is the importance of listening?

One way to obtain high-quality input is to listen to your sales team. Listening is all about letting your team steer the direction of the conversation. It’s about empowering them to contribute in a meaningful way.

Admit your mistakes then make amends

Once you admit your mistakes, you show vulnerability and humility as a leader. That’s precisely why immature sales leaders find it challenging to adopt this behavior.

Don’t be afraid to admit that you made a mistake. Make your intentions clear about how you’ll make up for it.

Make self-assessment a part of your routine. Always know where you stand as a sales leader. Build up a network of support and coaching so you can unleash your true sales leadership potential.

Check out my sales leadership coaching offerings and take one of my assessments here.

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Wesleyne Greer

Having managed multi-million dollar teams, Wesleyne marries her love for sales and her passion for coaching at Transformed Sales.