Many top businesses and brands, from Chipotle to Guess, already have signed up with TikTok and are using all that the platform has to offer. And maybe you have seen those videos of fruit cutting techniques, dance challenges, or you are simply there for all those cute pet videos. However, are you uncertain how TikTok might help you increase your podcast audience? Even if you never have signed up or seen one video, this article still could prove helpful to you and your podcast. I have some fantastic pointers for utilizing TikTok to promote your show and help you find…


If you have ever looked at ramping up the marketing efforts of your podcast, you have likely heard of the word SEO, or search engine optimization.

SEO is a digital marketing area involving the creation of content, the building of links, and tweaking of your site in order to improve your rankings on the search engines. Basically, once someone enters a relevant question into Google, you want your project or business to be presented as a result.

You might not have initially put together an SEO strategy for your podcast yet doing so will be an excellent method of building…


When you make the decision to start your own podcast, you should have a well-laid-out plan. One aspect of that plan includes setting the proper budget.

Starting your own podcast is quite an investment — an investment that has achievable, long-term rewards and goals. You should have a well-organized outline of how much you’ll spend on software, equipment, etc.

Below are four things to consider in order to establish the proper budget when you start a podcast.

Begin to Invest in the Basics

Podcasting does not need to break the bank. If you are just starting, the basic equipment for…


As most podcasters know, telling a great story is at the heart of what will make an excellent podcast. Listeners will tune in to hear how all of it turns out or discover what is going to happen next. Whether that is a fictional story, or real-life example of one’s personal story, there’s always something that draws them in to discover more.

Therefore, how do you really uncover those fantastic stories? That is where a journalistic nature and expert questions come into play! If you have plans to feature a guest on one of your next shows, take some time…


Unless you are a podcaster on a FT basis, odds are you have likely got a ton of other tasks you need to get accomplished along with producing your podcast. Below I list 4 productivity tips that will help to build a seamless process of podcast production.

Make a Template for Audio Editing

Whatever software is used, you likely are able to create a pre-set template or have a template project as the starting point. It’ll be a huge time saver.

Software such as Adobe Audition allows you to create templates that are typically selectable once you make a new…


Finding time for your show in your hectic life often can be challenging, particularly if you have a full-time career or other critical to-do lists to sift through. That’s why time management is important for carving out this valuable time, solely dedicated to your podcast. For the majority of podcasters, producing and recording your podcast is a passion project; therefore, the drive to do it is there, yet occasionally the structure is lacking.

With the following tips, it’s easily possible to hack your day to make that ideal sweet spot of time to spend, only dedicated to your show.

Rank…


Twitter has an extremely active community of podcasters, and therefore, could be just the place to help you increase your following and assist you in growing your podcast’s reach. However, before diving in and starting to tweet up a storm, you should check to see if a marketing strategy on Twitter is going to work for your show.

There are two questions to ask to discover this. 1) Are your listeners active on Twitter? 2) Is your target market active on Twitter? If your answers were “Yes,” Twitter ought to have a place in your marketing strategy. …


With the huge growth of the video and podcast creator community, the marketplace for royalty free music has increased right along with it. These days, there are several resources online for music, all with various licensing options uniquely appropriate for your production needs. In the following post, I’ll review 4 resources with various usage and membership options. So, let’s dive in!

SoundGator


With the huge growth of the video and podcast creator community, the marketplace for royalty free music has increased right along with it. These days, there are several resources online for music, all with various licensing options uniquely appropriate for your production needs. In the following post, I’ll review 4 resources with various usage and membership options. So, let’s dive in!

Music Vine


With the huge growth of the video and podcast creator community, the marketplace for royalty free music has increased right along with it. These days, there are several resources online for music, all with various licensing options uniquely appropriate for your production needs. In the following post, I’ll review 4 resources with various usage and membership options. So, let’s dive in!

Audio Blocks

Wesleyne Greer

Having managed multi-million dollar teams, Wesleyne marries her love for sales and her passion for coaching at Transformed Sales.

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