5 Ways to Use TikTok for Podcast Promotion

Many top businesses and brands, from Chipotle to Guess, already have signed up with TikTok and are using all that the platform has to offer. And maybe you have seen those videos of fruit cutting techniques, dance challenges, or you are simply there for all those cute pet videos. However, are you uncertain how TikTok might help you increase your podcast audience? Even if you never have signed up or seen one video, this article still could prove helpful to you and your podcast. I have some fantastic pointers for utilizing TikTok to promote your show and help you find your feet on the social media platform. You will soon find an entirely new world of opportunities for podcast promotion, and you will have lots of fun all along the way!

Share clips of your podcast.

First, if you want to use your account to help increase your audience, you definitely will want to share podcast clips on the platform. It might be snippets from past shows or one or two sound bites of your next episode. If you film the podcast for your channel on YouTube or video podcast, you’ll already have all of the video content needed to make some amazing clips on TikTok. However, even if you do not film your show recordings, it’s still possible to efficiently promote your show on TikTok. One way to do so includes using audiograms. Audiograms are audio clippings that have been converted to animated waveforms and put on top of images. The final product is a video that then can be shared on various social media channels. Programs like Headliner and Wavve make it simple to make attention-grabbing, eye-catching audiograms, which you then can share around different social media channels.

Tease a few sneak peeks.

One other great kind of video to share on TikTok as one method of growing your audience is teasers. They might be actual sneak peeks of upcoming episodes, yet you also can brainstorm to come up with some unique, and out of the box ideas for promoting that next episode. You might take a look at the kinds of challenges presently trending on TikTok and check if it’s possible to align any as one method of teasing the podcast. Lip-sync challenges and dance challenges always are popular; however, there are so many various challenges or trends to follow! Discover a one-of-a-kind method of linking it back to your show and you will not just have excellent content that folks enjoy watching, but you also will be gaining new members of the audience who will undoubtedly become loyal listeners once they become hooked on all that your show has to offer.

Share tricks and tips.

Whatever niche your show is aligned with and whatever your area of expertise, you certainly will have some tricks and tips to share through TikTok. Whether they’re directly associated with your show or not, “hack” videos are really popular on TikTok, and so delivering tricks and tips videos might be a wonderful idea as a method of indirectly promoting the podcast. Such videos permit viewers to connect with you; however, they have the extra bonus of assisting in establishing you as an authority in your niche. Once you share your expertise, the audience gets familiar with you, and the relationship between you and the audience deepens. Plus, by creatively and consistently sharing your expertise, you’ll cement your voice as that of a specialist, which also can assist in drawing listeners to your show as they trust the details you share and hunger for more of the valuable content provided through your show.

Create behind-the-scenes videos with your podcast guests.

If your podcast is one which frequently features some fabulous guests, get those guests in on the action and make a few fun behind-the-scenes videos that you can share through TikTok. Whether it is you and your guest preparing to start a recording, or you are getting a quick cup of coffee at your local cafe before you take on the recording studio, “a day in the life” kind of content always wins. We usually enjoy seeing content that features people we admire, or the ones considered “celebrities” having fun, out and about, or doing daily activities. And such videos assist in building expectation for all that the podcast episode has in store, because it’ll show that there’s already incredible chemistry between you and the guest — a vital part of successful episodes.

Share content around various platforms.

You are making awesome TikTok content, now make sure that you share this content around your other social media channels, too! It’ll allow all the ones who already follow you on Facebook, Twitter, or Instagram to know that you are making even more exciting content for them to watch, which then gives your TikTok following a huge boost. And because you will be sharing your podcast-associated content on your account, your followers that follow your other social accounts but maybe haven’t yet been converted to listeners will receive a taste of what they’re missing by not listening to your podcast.

Have you listened to the latest episode of my Snack-Sized Sale podcast? My guest, Katia Rave of Ravé Strategy Studio shared actionable strategies on how speaking should translate into money in the bank. Listen here.

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