4 Ways to Get Traffic to Your Podcast
Growing your target audience is not always the easiest activity and you will occasionally need to go out of your comfort zone in order to create buzz surrounding your podcast. That’s especially vital when you’re in the podcast launch process. Ensuring that your show has an audience prepared and waiting will assist in kickstarting your show and provide it the attention it deserves right from the start! Here are 4 ways to get traffic to your podcast:
Network with Influencers
Like anything, it isn’t about what you know yet who you know! Networking with influencers in your podcasting industry or community is an excellent way to locate new guests for your podcast or create much-needed buzz. Those influencers have their very own audience who are thrilled to hear about new industry resources, which may include your show! Figure out a way to reach those folks in your community, check where they spend most of their time and figure out a project you two can work on together.
Related read: Factors Contributing to Poor Audio Quality on a Podcast (and how to fix them)
Write Blog Posts
You don’t need to write an entirely new post from scratch! There are many methods of repurposing a podcast content to blog format. It may be through writing down key points, creating an episode summary, creating valuable resources that are mentioned in an episode, and adding sharable links for listeners. One other good tip includes having an episode transcribed then adding the transcript in as an extra resource with more words for the Google-bots to read. Your posts are always an area where it’s possible to again offer that additional value via bonus materials like downloads or worksheets accompanying every episode.
Use Social Media
What your target audience desires most includes being given valuable content, as well as answers to questions they come up with. Align social media content with what you offer on your podcast to get the audience excited about what you’re sharing.
It’s also possible to use audio clips utilizing tools such as Wavve, make your own hashtag for listeners to follow, run a fun giveaway, add a direct show link in your bio, or provide the audience a behind-the-scenes glimpse into the process of podcasting.
Send Email Newsletter
An email newsletter ought to be a place in which you “sell” the podcast to subscribers and eventually create the buzz you’re after. It also is an excellent chance to offer listeners bonus material which does not just give them accessibility to your podcast, yet also accessibility to downloads or worksheets that add that additional piece of value to their listening experience. Keep in mind to mention the newsletter on your podcast, too, in order for you to encourage listeners to subscribe, particularly if you’re just starting to build your list.
Listen to the Snack-sized Sales podcast on Pocket Casts here.
