4 Ways to Attract New Listeners to your Podcast

All podcasts have a goal of growing both in quantity and quality. Your base of listeners is what determines the success of your show. Therefore, naturally, a massive base of listeners means a more successful podcast. But not all podcasts are destined for instant success, in which case groundwork is needed! There are some extremely effective methods to use that will help to grow the listener base of your podcast!

Maximize SEO

Making your podcast convenient to find on an extremely crowded and cramped internet is critical. It might be accomplished by using the proper titles, keywords, content, and descriptions. A podcast that is featured on Google’s first page obviously will attract more first-time listeners than podcasts that show up on the 50th page. Similarly, a podcast which launches on iTunes and makes it within the ‘New & Noteworthy’ section is going to experience the same success.

Use Classic Advertising

Occasionally the most classic type of advertising is the way to go. Instagram and Facebook are obvious spaces to invest in ads. Once you have discovered which keywords you should target, think about paying for paid ads on Stumbleupon Ads, Facebook Ads, Reddit Ads, and Google Adwords. It’s only an initial strategy, a type of temporary step until you witness the growth you want. Your initial listeners will be the most difficult to get; therefore, it is well worth the funds you will spend on gaining these early listeners.

Use Social Media Effectively

As a podcaster, you know that it’ll take commitment and time to publish and produce a podcast; however, do not forget to spend more or as much time actually promoting it! When it boils down to it, a lot of your podcast subscribers and listeners also are social media participants. Using social media is critical for spreading podcasts. Change up your strategies; instead of simply tweeting out or posting new shows, why not record a sneak peek of an episode with one of your guests on Facebook Live? Or maybe turn a part of your episode to a YouTube video. Getting your shows out to as many various platforms in different forms is an excellent method of finding these new listeners and drawing them in by attempting new things.

Hold Giveaways and Contests

Lastly, host giveaways or contests in which your listeners may win prizes in exchange for leaving reviews of the podcast on iTunes. Provide more entries for listeners who share the podcast with other people or tag friends in their social media post. Do not forget to promote all posts you run for those giveaways — just because it is a contest does not mean it is off limits for running a fast Facebook Advertisement campaign! The best part includes having fun with it and getting the audience engaged in the excitement to actually create a buzz around your podcast.

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