3 Ways to Optimize Podcast SEO to Increase your Show’s Audience

If you have ever looked at ramping up the marketing efforts of your podcast, you have likely heard of the word SEO, or search engine optimization.

SEO is a digital marketing area involving the creation of content, the building of links, and tweaking of your site in order to improve your rankings on the search engines. Basically, once someone enters a relevant question into Google, you want your project or business to be presented as a result.

You might not have initially put together an SEO strategy for your podcast yet doing so will be an excellent method of building a show audience. Once folks search words relevant to what your show is about, wouldn’t it be fantastic if your podcast was among the first things which popped up on the search results?

In this post, I’m going to cover how to use search engine optimization to your advantage and increase your podcast audience.

Optimize your podcast titles.

You want all episode titles — as well as the name of your podcast — to be easy to find and searchable. Do not offer names which are hard to understand or difficult to spell, because possible errors may make it more challenging for your ideal market to discover you through the SERPs (search engine results pages). It ought to be as convenient as possible for your target market to find you.

You may ensure that this is the case with the assistance of keyword research. It’s the process of discovering what types of phrases and words your target audience is entering into search engines to look for content such as yours.

If you have not already named the podcast, think about how it’s possible to incorporate relevant and popular keywords into your title. Who is your audience? What are you attempting to help them with by putting out your podcast? What is the general subject they’re probably researching before coming across your show?

Also, perform keyword research while titling individual episodes.

Not just will that strategy bring you possibly searchable and high-ranking titles but, as an added bonus, it’s possible to use keyword research to plan all future episodes. Locate a series of keywords, outline your subjects for discussion, name the episodes, and you will be ready to go.

There will be no more sitting around, wondering what you’ll discuss each week — look at the information and you will see ideas right in front of you.

Post every episode on your site.

You have recorded the podcast, edited its audio, figured out the best possible title, then uploaded it to platforms such as Apple Podcasts and Spotify. Now what?

You also should add a section to your site in which you may host the podcast if you do not have one already.

In having a home base for all your show content, you will have more control over your own brand. At any time, for any reason, third-party hosts may remove your show. In addition, having everything associated with your podcast all in one space is good for your podcast search engine optimization, and hopefully will lead to more folks finding your podcast through the search engines.

Think of it like this: if somebody does a Google search associated with your podcast and they are sent to an episode that is hosted on Apple Podcasts, they may listen to it then subscribe.

However, if they come across your show on your site instead, they will be much more likely to learn about your services or products, sign up to your email list, follow you on Twitter, then read your blog.

Create complementary content which builds trust.

To assist in boosting your podcast and website SEO, as well as grow your podcast audience as a result, you should also make complementary content which helps to build your brand authority on the topics your show covers.

Search engines such as Google only recommend websites which have shown a good level of trustworthiness, authority, and expertise, so it is vital to do everything possible to prove that you know what you are talking about. It’s where complementary content will be extremely helpful.

For instance, Venveo is a business that assists building material manufacturers in marketing their services and products. Their podcast, Smarter Building Materials Marketing, covers various topics that relate to their field of work. Although, it’s not the only content they place out there. They make complementary blog content, like their guide to marketing to architects, supporting the discussions that they have on their podcast and also shows their experience in a different way.

It encourages search engines and people to see their brand and podcast as a trustworthy information source in their niche. If you copy this formula for your podcast and brand, it might help to increase your search engine results page rankings and, as a result, build your subscriber base and audience!

Have you listened to the latest episode of my Snack-Sized Sale podcast? My guest, Katia Rave of Ravé Strategy Studio shared actionable strategies on how speaking should translate into money in the bank. Listen here.